Michael Shumate is the Grand Poobah

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Keynotes & Workshops by A. Michael Shumate

Success in the Arts

Michael's speaking is a blend of humor and humility, the authority of logic and insight.

Michael offers keynotes of various lengths to accommodate event schedules of 60 to 90 minutes as well as longer seminars of 2 or 3 hours. Each presentation is accompanied by slides. Michael has spoken at art colleges, artist events such as Artpreneur Conferences and post-secondary or high school events. One of his larger engagements was for the Frontenac County board of Education where 670 high school juniors and seniors came for a half day "Careers In The Arts Day"where he was the keynote speaker and gave two breakout sessions after. For the Art Institute of Seattle he gave a one hour "Success In The Arts" presentation to their enrolled students and an altered hour and a half presentation to prospective students and their parents.

For longer events, Michael has additional seminars on:
• The Nature of Talent
• The True Nature of Creativity and How to Magnify It.
• Avoiding the Prima Donna Syndrome
• Dealing with Criticism and Getting the Breaks

Michael also gives subject presentations on:
• Illustration Conceptualizing
• Seven Deadly Sins of Corporate Identity Design
• Corporate Identity Conceptualizing

Speaking Fees
60 to 90 minute keynote –  $800 (+ expenses)
Keynote + 2-3 hour seminars, Q&A – $1000 (+ expenses)

Success In The Arts  

Keynote Discount on Books
If you hire Michael to speak, you can purchase a copy of "Success In The Arts: What It Takes To Make It In Creative Fields" for a flat $6 each. It retails for $10.95 US, so that price is just under the wholesale price that bookstores pay. Not only does this give each each of your event participants a tangible take-away, but Michael will autograph books at the event for any who wish it.

MIchael giving his Primadonna lecture
A big crowd
Four Myths of Creativity

Logo Theory

While Michael can and will give keynote addresses about Logo Theory, the nature of this material is best shared in a half day or whole day workshop at graphic design schools or mid to large design studios.

At these he will provide masters for numerous handouts which you can print ahead of time for your participants.

There is so much material to cover:
• What does history teach about effective logos?
• What can we learn from some high profile corporate identities in their evolution over the last century?
• What principles can we glean from the work of the top identity designers of the last century?
• What are the seven deadly sins of logo design?
• How many kinds of identity concepts are there?
• How can knowing that help generate more and better identity concepts?
• What techniques can turn a common concept into an uncommon, even remarkable identity?
• Are there principles of identity design that don’t change, that transcend fad and fashion?
• What principles can assure effective identity size and spatial considerations as well as color choices?

Speaking/Workshop Fees
60 to 90 minute keynote - $800 plus expenses
Half or whole day seminars with Q&A - $1000 plus expenses

Workshop Discount on Books
If you hire me to speak, you can purchase a copy of "Logo Theory: How Branding Design Really Works" for a flat $9 each. It retails for $19.95 US, so that price is the wholesale price that bookstores pay. Not only does this give each each of your workshop participants a tangible take-away, but permanent reference source for the future.

  Logo Theory by A. Michael Shumate

How to Reduce Costs

Frankly, I'd almost speak for free, but the travel is exhausting. A typical speaking engagement takes three days out of my schedule (one day to get there, one day for the event, one day to return). That's why my charge for a half day workshop is so close to the fee for just a keynote presentation.

The biggest expenses are not my fee, meals or hotel, but the airfare. If you can interest a sister institution in booking me a day apart from your event, the airfare expense can be halved for each of you. Even another engagement in the same region can allow significant savings for you. If you get a third one, the airfare expenses for each will drop further. You know your colleagues far better than me. It's a win-win for us all.

Given the two different subject areas I teach, the other institution doesn't have to be a direct competitor. A design studio could engage me to give a day-log seminar and coordinate with an art school or a graphic design school. There are many combinations that can work. And a few phone calls on your part can result in big benefits to tight budgets.


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